A fresh cut British tree will last longer than those imported. Less miles means a fresh tree that holds it's needles for longer.

Make a fresh cut just before putting it in the stand. This will help the tree absorb water more effectively. An inch will do.

Keep your tree stand filled with water at all times. Check the water level daily and refill as required, ensuring the base of the truck remains submerged.

Thank about where you're going to position your tree. If you can keep it away from heat sources such as radiators it'll last longer!